What is a First Hatch Pleo?
To reward mailing list subscribers, UGOBE offered a special code for them to order a First Hatch Pleo.
Though functionally the same as any 1st generation Pleo, the First Hatch Pleo has a special gold identity card and ships two weeks ahead of other orders.
First Hatch Pleos were available in a limited edition of 2,000. Each order was limited to two Pleos and the code could only be used during the first week of Pleo pre-orders, expiring at midnight on June 27th, 2007.
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Overheard
That's been the biggest challenge, getting it right so the technology sort of gets out of the way of the experience.
Bob Christopher | CEO and Co-Founder | Ugobe
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